Money, reporting and strategy English for work, defined in English. Words covering budgets and forecasts, revenue and margin, planning and competition, each with an English definition, IPA, synonyms and a usage note on the collocation a report expects.
CEFR B2–C1 — Upper Intermediate to Advanced
At this level you can follow news, debate topics, write essays. Vocabulary: ~4,000–6,000 words (cumulative).
Words in this deck
What does “forecast” mean?
“forecast” means a figure a company expects to reach in a future period. Pronounced /ˈfɔrkæst/. Close synonyms: projection, estimate, outlook. For example: Sales came in nine percent below the forecast we gave the board in January.
What does “to reforecast” mean?
“to reforecast” means replace an earlier estimate with a new one part way through a period. Pronounced /ˌriˈfɔrkæst/. Close synonyms: revise, update, re-estimate. For example: Finance asked every region to reforecast the second half after the pricing change took effect.
What does “contingency” mean?
“contingency” means extra money or time set aside in case something goes wrong. Pronounced /kənˈtɪndʒənsi/. Close synonyms: buffer, reserve, cushion. For example: We built a five percent contingency into the project cost and have not touched it yet.
What does “headroom” mean?
“headroom” means the extra spending or growth still allowed before a limit is reached. Pronounced /ˈhɛdˌrum/. Close synonyms: slack, spare capacity, leeway. For example: Cutting agency fees gives us headroom to hire two engineers without reopening the plan.
What does “run rate” mean?
“run rate” means a yearly figure worked out by repeating the latest period's result. Pronounced /ˈrʌn ˌreɪt/. Close synonyms: current pace, annualized rate, trend rate. For example: At the current run rate we will finish the year about two million short of plan.
What does “to come in under budget” mean?
“to come in under budget” means finish a project having spent less money than was approved. Pronounced /ˈkʌm ɪn ˈʌndər ˈbʌdʒɪt/. Close synonyms: underspend, spend less, save money. For example: The warehouse fit-out came in under budget, which paid for the delayed software rollout.
English · definitions in English232 words~24 days at 10 words/day0 downloadsB2C1
No ratingsNo ratingsby admin@wordsonrepeat.comSep 29, 2026
a figure a company expects to reach in a future period
Synonyms:projection, estimate, outlook
estimate of future results
Sales came in nine percent below the forecast we gave the board in January.
You meet, miss, beat or lower a forecast; you do not reach one. A forecast is what you honestly expect, a target is what you have agreed to deliver, and a projection is a mechanical extension of past numbers. Stress falls on the first syllable in both the noun and the verb.
to reforecastC1neutral
/ˌriˈfɔrkæst/
replace an earlier estimate with a new one part way through a period
Synonyms:revise, update, re-estimate
revise a forecast midway
Finance asked every region to reforecast the second half after the pricing change took effect.
Almost always about a period already under way: you reforecast the rest of the year, not next year. The noun is the reforecast, and teams talk about a monthly or quarterly reforecast cycle. It admits the first number is now wrong, so use it plainly rather than as an apology.
contingencyC1neutral
/kənˈtɪndʒənsi/
extra money or time set aside in case something goes wrong
Synonyms:buffer, reserve, cushion
money kept for surprises
We built a five percent contingency into the project cost and have not touched it yet.
You build in, hold or release a contingency, and the money itself is often just the contingency. The other sense is a possible future event, which is where contingency plan comes from; the plural usually means events, not money. A contingency fee is a lawyer's payment and unrelated.
headroomC1neutral
/ˈhɛdˌrum/
the extra spending or growth still allowed before a limit is reached
Synonyms:slack, spare capacity, leeway
spare room to grow
Cutting agency fees gives us headroom to hire two engineers without reopening the plan.
You have headroom to do something, or you create, use up and run out of it. It is uncountable, so never a headroom; say some headroom or plenty of headroom. The literal sense is space above your head, and the business sense keeps that feeling of a ceiling not yet hit.
run rateC1neutral
/ˈrʌn ˌreɪt/
a yearly figure worked out by repeating the latest period's result
At the current run rate we will finish the year about two million short of plan.
Usually at a run rate of, or on a run-rate basis, hyphenated only before a noun. It assumes nothing changes, so it flatters a business whose best month has just ended. Treat it as a description of now rather than a forecast, and write the noun as two words.
to come in under budgetB2neutral
/ˈkʌm ɪn ˈʌndər ˈbʌdʒɪt/
finish a project having spent less money than was approved
Synonyms:underspend, spend less, save money
finish cheaper than approved
The warehouse fit-out came in under budget, which paid for the delayed software rollout.
The verb is come in, not arrive or finish: a project comes in under, on or over budget. Under budget means cheaper than approved and is praise; over budget is the failure. No article belongs inside the phrase, so came in under the budget is wrong.
allocationB2formal
/ˌæləˈkeɪʃən/
the part of a total amount given to one team, product or period
Synonyms:share, apportionment, assignment
the share given out
Marketing's allocation was cut by a third so the money could follow the new product.
Money is allocated to a team, which then receives an allocation; the purpose takes for, as in an allocation for training. Cost allocation is the separate accounting sense of spreading a shared cost across departments, and arguments about it are common. Countable as a share, uncountable as the act.
line itemB2neutral
/ˈlaɪn ˌaɪtəm/
a single named entry on a budget or an invoice
Synonyms:entry, row, individual cost
one row in a plan
Legal fees appear as their own line item now instead of sitting inside general overhead.
You break costs out into line items, or go through a plan line by line. As a modifier it takes a hyphen and means item by item: line-item detail, a line-item review. In American politics a line-item veto lets an official reject single parts of a bill, keeping that sense of one picked-out row.
to earmarkC1neutral
/ˈɪrˌmɑrk/
keep money for one named purpose so it cannot be used elsewhere
Synonyms:set aside, reserve, designate
set aside for one purpose
Two million has been earmarked for training and cannot be moved without board approval.
Nearly always passive and followed by for: funds are earmarked for a project. It says the money is fenced off, not yet spent, so earmarked and committed describe different stages. In American political writing an earmark is spending a legislator directs to their own district, usually disapproving.
discretionaryC1formal
/dɪˈskrɛʃəˌnɛri/
describing spending you can choose to stop, unlike costs you must pay
Synonyms:optional, non-essential, avoidable
optional; freely chosen
All discretionary spending is frozen until the cash position improves in the fourth quarter.
The standard pairs are discretionary spending, discretionary costs and discretionary income, and the opposite is committed or fixed. It does not mean small or unimportant; it means someone has the power to stop it. The noun behind it is discretion, and the adverb is rare enough to avoid.
fiscal yearB2neutral
/ˈfɪskəl ˈjɪr/
the twelve months a company uses for reporting, not always January to December
Synonyms:financial year, accounting year, reporting year
a company's accounting year
Our fiscal year ends in September, so the summer campaign lands in the final quarter.
Shortened to FY and named after the year it ends in, so FY26 can begin in 2025; always check which convention a company follows. Fiscal on its own means relating to government tax and spending. American English says fiscal year where British English usually says financial year.
to underspendC1neutral
/ˌʌndərˈspɛnd/
use less money than was approved for a period
Synonyms:spend less, save, come in low
spend less than allowed
We underspent by four percent last year, and the unused amount does not carry forward.
It is not automatically good news: in public bodies an underspend often means promised work never happened. You underspend by an amount or against a plan, and the past form is underspent. The noun is an underspend, one word and countable, with the stress moving forward.
expenditureC1formal
/ɪkˈspɛndɪtʃər/
money a company or government pays out over a period
Synonyms:spending, outlay, outgoings
money spent
Total expenditure rose faster than income for the third year, which the auditors flagged.
Write total expenditure rose, not expenditures rose: it is uncountable in most uses, though American public finance does use the plural. It names the act of spending in general, while an expense is one particular cost you can list and claim back. Stress the second syllable.
outlayC1formal
/ˈaʊtˌleɪ/
an amount of money spent to start or buy something
Synonyms:upfront cost, expenditure, investment
money paid up front
The initial outlay for the new line is high, but it pays back inside three years.
Almost always initial, capital or upfront outlay, and it points at one payment near the start rather than at running costs. Countable, though the plural is rare. The matching verb phrase is lay out money, with the stress on out; the noun stresses the first syllable.
cost centerC1neutral
/ˈkɔst ˌsɛntər/
a part of a company that costs money without earning any directly
Synonyms:support function, overhead department, non-earning unit
a department that only spends
IT is treated as a cost center, so its charges are spread across the operating units.
The opposite is a profit center, and calling a team a cost center is often a quiet judgment about its worth. Costs are charged or allocated to a cost center; nothing is paid into one. Spelled center in American English and centre in British.
burn rateC1neutral
/ˈbɜrn ˌreɪt/
how fast a company spends money it has not yet earned back
Our monthly burn rate fell to nine hundred thousand after the hiring freeze took hold.
Usually monthly burn rate, and in speech simply the burn. Gross burn is everything going out; net burn is what remains after money coming in, and confusing the two makes a young company look healthier than it is. It grew out of startup talk and still sounds loose in an annual report.
runwayC1neutral
/ˈrʌnˌweɪ/
how long a company can keep going before its money runs out
Synonyms:months of cash, time remaining, cash left
months of cash left
We have eleven months of runway, which is not enough to reach the next funding round.
Measured in months and paired with have, extend or buy: cutting costs extends the runway. Uncountable in this sense, so never runways of cash. The picture behind it is an aircraft that must lift off before the tarmac ends, which is why it implies a hard deadline.
cost baseC1neutral
/ˈkɔst ˌbeɪs/
the whole set of costs a business carries in order to operate
Closing two sites takes fifteen million out of the cost base for next year.
Costs are taken out of or added to the cost base, and a company with a high cost base suffers badly when sales fall. It covers standing costs, not one-time spending, so a single project never sits in it. Two words as a noun, hyphenated only as a modifier.
ceilingB2neutral
/ˈsilɪŋ/
the highest figure allowed or expected
Synonyms:upper limit, cap, maximum
an upper limit
The contract sets a ceiling of two million, above which every order needs a new signature.
You set, raise, hit or breach a ceiling, and the matching lower limit is a floor. Spending ceiling, price ceiling and debt ceiling are the fixed pairs. Glass ceiling is a separate idiom about promotion being blocked, so context has to show which one you mean.
to capB2neutral
/ˈkæp/
fix the highest amount something is allowed to reach
Synonyms:limit, restrict, hold down
fix a maximum amount
Bonuses are capped at twenty percent of salary regardless of how the quarter finishes.
Capped at plus a figure is the pattern, and the passive is far commoner than the active. Capping is not cutting: a capped cost can still rise until it reaches the limit. The noun a cap is countable, while market cap is an unrelated measure of a company's value.
guidanceC1formal
/ˈgaɪdns/
the range of results a listed company tells investors to expect
Synonyms:public forecast, outlook, company forecast
a company's public forecast
Management raised full-year guidance after two strong quarters in the industrial segment.
In finance you issue, raise, lower or withdraw guidance, and a company that beats it is rewarded. It is uncountable, so guidances is always wrong. The everyday sense of helpful advice survives in HR guidance and guidance document, which is why the financial sense needs a clear context.
shortfallB2neutral
/ˈʃɔrtˌfɔl/
the gap between what was needed and what was actually there
Synonyms:gap, deficiency, missing amount
an amount that is missing
A twelve million shortfall in fees forced the company to delay its dividend decision.
A deficit describes a continuing position, while a shortfall is measured once against one specific expectation, and reports keep them apart. You cover, make up, plug or fund a shortfall in revenue or against a target. Countable, written as one word.
overrunC1neutral
/ˈoʊvərˌrʌn/
the extra cost or time beyond what was agreed
Synonyms:excess cost, overspend, extra cost
spending above the plan
The cost overrun on the platform rebuild reached forty percent before anyone escalated it.
The fixed pairs are cost overrun and schedule overrun, and overruns are absorbed, reported or passed on to the client. Countable, one word, and usually plural when several projects are involved. The noun stresses the first syllable, the verb to overrun the last.
free cash flowC1formal
/ˈfri ˈkæʃ ˌfloʊ/
the cash left after paying to run the business and to keep its equipment
Profit rose while free cash flow turned negative, because the new plant had to be paid for.
This is the number investors trust, because accounting choices can shape profit while cash is either in the account or not. Uncountable, and usually shortened to FCF in writing. A company can report a profit every quarter and still run out of money.
to trimB2neutral
/ˈtrɪm/
reduce a cost or a figure by a small amount
Synonyms:cut, reduce, pare back
cut back slightly
We trimmed the travel line by eight percent rather than stopping conference attendance altogether.
Trim signals a small, careful reduction: you trim costs, a forecast or a headcount, whereas you slash or gut something to make a deep cut. Often trim back, and trim by a percentage. It sounds tidy and controlled, which is exactly why cautious writers reach for it.
prudentC1formal
/ˈprudnt/
careful with money and willing to plan for bad outcomes
Synonyms:cautious, careful, sensible
careful; cautious
It seems prudent to hold the contingency until the supplier confirms the delivery date.
It is prudent to do something is the usual frame, and prudent planning, a prudent assumption and prudent management are set phrases. In accounting, prudence is the principle of reporting losses early and gains late. The opposite here is reckless, not brave.
bottom-upC1neutral
/ˌbɑtəmˈʌp/
made by adding up small parts instead of starting from a total
Synonyms:detail-driven, built up, from the ground up
built from the details
The bottom-up plan came out nine percent lower than the number the board handed down.
It usually carries more credibility, because the people doing the work supplied the numbers. Its opposite is top-down, and a serious planning cycle runs both and then explains the gap. Hyphenated before a noun and after a verb alike: a bottom-up forecast, built bottom-up.
top-downC1neutral
/ˌtɑpˈdaʊn/
decided as a total first, then divided among teams
Synonyms:imposed, centrally set, handed down
set from the top
A top-down target of fifteen percent growth arrived before anyone had modeled the pipeline.
Top-down says where a number came from, not whether it is right, though in practice it often carries mild complaint. Hyphenated in both positions. In management writing a top-down culture means deciding without consulting, which is a different criticism from a top-down forecast.
budget holderC1neutral
/ˈbʌdʒɪt ˌhoʊldər/
the person who controls a budget and approves spending from it
Synonyms:budget owner, approver, cost center owner
the person who controls a budget
Any purchase over five thousand needs the budget holder's approval, not just the buyer's.
The budget holder answers for the variance even when somebody else does the spending, which is why approval has to sit with them. Countable and written as two words; American writing often prefers budget owner. Find out who it is before you plan any spend.
deferred revenueC1formal
/dɪˈfɜrd ˈrɛvənu/
money already received for work the company has not delivered yet
Deferred revenue rose sharply because customers paid for a full year of service upfront.
It sits on the balance sheet as a liability and not as income, because the company still owes the work; it becomes revenue only as the service is delivered. Uncountable. A rising balance is cash in hand and an obligation at the same time.
actualsC1neutral
/ˈæktʃuəlz/
the figures that really happened, set against the plan
Synonyms:real figures, recorded results, actual results
the real recorded numbers
Load September actuals before you send the variance report to the regional directors.
It is finance jargon, and a general reader will want the actual figures instead, so keep it for internal reporting. You load, post or compare actuals, and the frames are actuals versus plan, or plan plus actuals for a part-finished year. Plural only: an actual is never one number.
year-to-dateB2neutral
/ˌjɪr tə ˈdeɪt/
counted from the start of the financial year up to today
Synonyms:so far this year, cumulative, to date
from the year's start until now
Year-to-date sales are up six percent, though the last two months were flat.
It can hide a weak recent month inside a strong early one, so pair it with the latest single month whenever the trend matters. It counts from the start of the fiscal year, not from January, unless the two happen to agree. Hyphenated before a noun, and shortened to YTD in tables.
year-on-yearB2neutral
/ˌjɪr ɑn ˈjɪr/
measured against the same period one year earlier
Synonyms:against last year, annual comparison, twelve-month change
compared with last year
Margins improved year-on-year even though volumes were slightly lower in both regions.
It cancels out seasonal effects, which is why it beats comparing one month with the month before. American writers also use year-over-year and the short form YoY, with no difference in meaning. Works as both adverb and adjective: grew year-on-year, year-on-year growth.
like-for-likeC1neutral
/ˌlaɪk fər ˈlaɪk/
comparing only the parts that existed in both periods
Synonyms:comparable, underlying, same-store
comparing the same things
On a like-for-like basis growth was two percent; the rest came from the stores we bought.
Usually on a like-for-like basis, or like-for-like sales, and always hyphenated. It strips out shops opened, closed or acquired, so it is the honest figure when a company has been buying its growth. American retail reporting prefers same-store sales or comparable sales.
to annualizeC1formal
/ˈænjuəˌlaɪz/
turn a shorter period's figure into what a full year would give
Synonyms:scale to a year, convert to yearly, extrapolate
restate as a yearly figure
Annualizing one strong quarter made the savings look twice as large as they really were.
The participle is far commoner than the bare verb: an annualized rate, annualized savings. It assumes the period simply repeats, so annualizing an unusual month is a well-worn way of misleading without lying. Spelled with a z in American English and an s in British.
driverB2neutral
/ˈdraɪvər/
the factor that makes a number move up or down
Synonyms:cause, factor, root cause
the main cause of a change
The main driver of the margin decline was freight, not the discounting we had expected.
The frame is the driver of something, usually the main, key or primary driver. In planning, a driver-based model links every line to a cause instead of to last year plus a percentage. Cost driver and value driver are the fixed compounds; outside work the word means someone driving a vehicle.
sensitivityC1formal
/ˌsɛnsəˈtɪvəti/
how far a result changes when one assumption is changed
Synonyms:responsiveness, reaction, exposure
how much an outcome shifts
Run a sensitivity on the exchange rate before we commit to the full-year guidance.
You run a sensitivity or a sensitivity analysis, and a result is sensitive to an input. Countable here, unlike the everyday sense of being easily hurt, which is uncountable. In the plural, commercial sensitivities are facts a company would rather not have published.
scenarioB2neutral
/səˈnɛrioʊ/
a described future used to test a plan against different conditions
Synonyms:case, possible outcome, set of conditions
one possible set of outcomes
Under the downside scenario we breach the covenant in the third quarter of next year.
You build, model or run a scenario, and results are quoted under a scenario rather than in one. The usual trio is base case, upside and downside. Worst-case scenario is so common that speakers use it even where they only mean a bad outcome.
stress testC1neutral
/ˈstrɛs ˌtɛst/
a check of whether a plan survives very bad conditions
Synonyms:resilience check, severe-case test, worst-case test
a test under extreme conditions
The bank's stress test assumed a thirty percent fall in commercial property values.
A sensitivity moves one input a little; a stress test moves several a long way at once, and that distinction is what a reader has to keep straight. Regulators run stress tests on banks, and the phrase has spread to any deliberately harsh check. Two words as a noun, hyphenated as the verb.
upsideB2neutral
/ˈʌpˌsaɪd/
how much better the result could be than planned
Synonyms:best case, potential gain, room above plan
the better possible outcome
There is upside in Asia if the distributor agreement is signed before the holiday season.
Usually uncountable and often bare: there is upside, significant upside, upside to the forecast. You capture upside or share in it. Careful writers keep it for gains above expectation, so upside is by definition what the forecast has deliberately left out.
to modelB2neutral
/ˈmɑdl/
work out likely figures by building a calculation of how something behaves
Synonyms:calculate, simulate, project
work out numbers by calculation
We modeled three price points and only the highest one covers the fixed costs.
The object is the thing you calculate, not the tool: you model demand or a price change, never model a spreadsheet. The finished calculation is a model, and people speak of a model build and model outputs. Spelled modeled and modeling with one l in American English, two in British.
to ring-fenceC1formal
/ˈrɪŋ ˌfɛns/
keep money or a business separate so it cannot be used for anything else
Synonyms:protect, separate, set aside
protect money from reallocation
The research money is ring-fenced, so the cost cuts announced today do not touch it.
Usually passive: a budget is ring-fenced, ring-fenced from the wider cuts. It goes further than earmarking, because ring-fenced money is protected against being taken back later. The image is a literal fence drawn around a field, and the word keeps its hyphen.
phasingC1neutral
/ˈfeɪzɪŋ/
the way a total amount is spread across the months of a period
Synonyms:timing, spread, profile
how spending is spread out
The annual number is unchanged; only the phasing shifted, with more spending after June.
It answers when within a period and never how much in total, so a phasing change should leave the full-year figure untouched — and if it does not, something else moved too. You change, agree or get the phasing wrong. Uncountable, and unrelated to phase out.
marginB2neutral
/ˈmɑrdʒɪn/
the part of a selling price left after costs, shown as a percentage
Synonyms:profit percentage, profitability, spread
profit as a percentage
Margin fell two points because freight rose faster than we could raise prices.
Margins expand, widen, compress or erode, and they move in points, not percent. The key contrast is with profit: profit is an amount of money, margin is that amount divided by sales. Mixing them up is the commonest error in a written result, since profit can grow while margin falls.
gross marginC1neutral
/ˈgroʊs ˈmɑrdʒɪn/
sales minus the direct cost of what was sold, as a percentage
Gross margin held at fifty-two percent even though we discounted the older models heavily.
It counts only costs that rise and fall with each sale, so rent and salaries are excluded and sit below it. Quoted either as a percentage or as an amount, and the two are not interchangeable in a table. Gross margin dollars and gross margin percent are the usual labels for each.
markupC1neutral
/ˈmɑrkˌʌp/
how much is added to what something cost you, as a percentage of that cost
Synonyms:uplift, added percentage, mark-on
amount added to cost
A fifty percent markup on a ten dollar part gives a price of fifteen dollars.
Markup is a percentage of cost while margin is a percentage of price, so a fifty percent markup is only a thirty-three percent margin. Quoting one and calling it the other flatters a product. Written as one word as a noun, and to mark up something as a verb.
grossB2neutral
/ˈgroʊs/
counted before costs, tax or other amounts are taken away
Synonyms:before deductions, total, pre-deduction
before deductions
The figure quoted is gross, so commissions and returns have not been taken out yet.
Gross sits before the noun in the fixed pairs gross sales, gross margin, gross pay, and can also follow a verb: the figure is gross. Its opposite is net, and a report that mixes the two is unusable. The unrelated adjective meaning disgusting is informal and never appears in this sense.
netB2neutral
/ˈnɛt/
counted after costs, tax or other amounts have been taken away
Synonyms:after deductions, final, post-deduction
after deductions
Net of returns and rebates, the campaign brought in far less than the headline number.
Net of something is the standard prepositional phrase: net of tax, net of discounts. As a verb, to net an amount means to earn that much after costs, and to net off means to cancel two figures against each other. The spelling nett is British and old-fashioned.
to bookC1neutral
/ˈbʊk/
record an amount formally in a company's accounts
Synonyms:record, recognize, post
record as revenue
We cannot book the revenue until the software has actually been delivered to the customer.
It is not the same as being paid: cash can arrive long before or after the amount is booked, which is the confusion behind most arguments about revenue. You book revenue, a cost, a charge or a provision, and rules decide when you are allowed to.
bookingsC1neutral
/ˈbʊkɪŋz/
the value of orders customers have committed to, before any work is done
Synonyms:orders taken, signed contracts, order intake
orders signed, not yet earned
Bookings were strong in March, but almost none of it converts to revenue before July.
Used in the plural for this sense, with verbs like grew, slowed or came in ahead of plan. Bookings are promises, revenue is earned delivery, and billings are what you have actually invoiced; a deck that blurs the three is hiding something. The singular a booking means a reservation.
billingsC1neutral
/ˈbɪlɪŋz/
the total value of invoices sent to customers in a period
Billings lag bookings by roughly a quarter because we invoice only on delivery.
Billings sit between bookings and cash: you have asked to be paid but have not yet been paid. Used in the plural here, and paired with lag, lead, grew or fell. The word also means a lawyer's or an agency's charged-out fees, as in a firm's annual billings.
top lineC1neutral
/ˈtɑp ˈlaɪn/
a company's total sales, before any costs are taken off
Synonyms:total sales, revenue, sales figure
total sales figure
Top line grew eleven percent, but every point of that came from acquisitions.
It is the top line of a results statement, which is why the phrase exists, and the bottom line is profit at the foot of the same page. Hyphenated as a modifier: top-line growth. The unrelated adjective top-line can also mean best quality, as in top-line equipment.
unit economicsC1neutral
/ˈjunɪt ˌɛkəˈnɑmɪks/
whether one sale or one customer makes money after its own costs
Growth is pointless until the unit economics work, and today each order loses four dollars.
Always plural and takes a plural verb: the unit economics work, the unit economics are broken. It asks whether the business model is sound, not whether the company made money this year, so a profitable company can still have poor unit economics in one product line.
cost of goods soldC1formal
/ˈkɔst əv ˈgʊdz ˈsoʊld/
the direct cost of making or buying the items a company sold
Synonyms:direct costs, cost of sales, product cost
direct cost of what sold
Cost of goods sold rose sharply once the cheaper supplier contract expired in May.
Shortened to COGS, which takes a singular verb: COGS was higher. Only costs tied to items actually sold belong here, so stock still sitting in the warehouse is excluded. Service businesses usually write cost of sales or cost of revenue instead, since they sell no goods.
contribution marginC1formal
/ˌkɑntrɪˈbjuʃən ˈmɑrdʒɪn/
what each sale leaves over to help pay the costs that do not change
Each subscription carries a contribution margin of forty dollars toward our fixed costs.
Quoted per unit or as a percentage, and something contributes toward fixed costs, never to profit directly. It explains why a company may keep selling below full cost: the sale still contributes. Often shortened to contribution, which in this sense has nothing to do with giving money away.
fixed costB2neutral
/ˈfɪkst ˈkɔst/
a cost that stays the same however much a company sells
Rent is a fixed cost, so an empty factory still charges us the same every month.
Fixed means fixed against volume, not fixed forever: rent rises at renewal and is still a fixed cost. A business with high fixed costs is said to have high operating leverage, which cuts both ways. Usually plural, and you cover, spread or absorb them.
variable costB2neutral
/ˈvɛriəbəl ˈkɔst/
a cost that rises and falls with the amount a company sells
Shipping is a variable cost, so a quiet month lowers it without any decision from us.
The commonest mistake is calling a cost variable because it is unpredictable; variable means it moves with volume, and an unpredictable fixed cost is still fixed. Turning fixed costs into variable ones is the usual argument for outsourcing. Usually plural, and its opposite is fixed cost.
erosionC1formal
/ɪˈroʊʒən/
a slow, continuing fall in a price, a margin or a share of sales
Synonyms:gradual decline, slippage, wearing away
slow steady decline
Price erosion of three percent a year is normal in this market and is built into the plan.
Margins, prices and market positions erode; they do not erode away. Erosion is slow and continuous, so use it for a trend and decline or drop for a single fall. Uncountable, and the fixed compounds are price erosion and margin erosion.
to diluteC1formal
/daɪˈlut/
make an average figure worse by adding something weaker to it
Synonyms:weaken, water down, drag down
weaken by mixing in
The low-margin hardware business dilutes group margin by almost four points.
In finance you dilute a margin, earnings or a shareholding, and the passive is common: existing owners were diluted. It says nothing about the size of the business, only about the average, so a diluting acquisition can still add profit. Its opposite in this use is accretive, not concentrated.
dilutiveC1formal
/daɪˈlutɪv/
describing a deal or product that makes a key percentage worse
The deal is dilutive to earnings in year one and turns positive in year three.
Dilutive to something, usually to earnings or to margin, and pairs with in year one or over the first two years. It is a technical description rather than a criticism, since a dilutive deal can still be the right one. The direct opposite is accretive.
accretiveC1formal
/əˈkritɪv/
describing a deal or product that improves a key percentage
Management argued the acquisition is accretive to earnings from the first full year.
Accretive to earnings or accretive to margin, and almost never used on its own. It is one of the most misused words in deal announcements, because a deal can be accretive and still destroy value if it was paid for with cheap debt. The noun is accretion.
pass-throughC1neutral
/ˈpæs ˌθru/
a cost charged to the customer exactly as it was paid, with nothing added
Fuel is a pass-through, so the invoice shows it separately at the price we paid.
It means no markup is added, so it protects margin and earns nothing, which is why the invoice normally shows the amount separately. In American tax law a pass-through entity is a business whose profits are taxed in the owners' hands, a separate sense. Hyphenated as noun and modifier.
cost-plusC1formal
/ˌkɔst ˈplʌs/
priced by adding a fixed profit percentage to whatever the work cost
The build is cost-plus, which gives the contractor little reason to keep spending down.
Buyers dislike cost-plus because the supplier's profit grows with the bill, so it belongs next to a cap or an audit right. Its opposite is fixed-price, and the two split the risk in opposite directions. Always hyphenated, before a noun or after be: a cost-plus contract.
economies of scaleC1formal
/ɪˈkɑnəmiz əv ˈskeɪl/
lower cost per item that comes from making or buying in larger amounts
Doubling the plant gave us economies of scale that cut the cost per case by twelve percent.
Fixed plural phrase: you achieve, realize or enjoy economies of scale, never an economy of scale. Do not confuse it with economies of scope, which come from sharing costs across different products. Past a certain size costs can rise again, which is called diseconomies of scale.
utilizationC1formal
/ˌjutələˈzeɪʃən/
the share of available time, space or machinery actually being used
Synonyms:capacity use, occupancy, billable share
how fully capacity is used
Consultant utilization dropped to sixty-one percent, well below the level the model assumes.
Always given as a percentage and usually uncountable: utilization rose, high utilization. In service firms it means the share of hours that can be charged to a client, so pushing it too high burns staff out. Spelled with a z in American English.
throughputC1neutral
/ˈθruˌpʊt/
how much work or product moves through a system in a given time
The new line raised throughput to four hundred units an hour without adding staff.
Always tied to a period: throughput per hour, per shift, per day. It measures flow rather than stock, so a full warehouse tells you nothing about throughput. Uncountable, written as one word, and the same term is used for data in computing.
pricing powerC1neutral
/ˈpraɪsɪŋ ˈpaʊər/
how far a company can raise prices without losing customers
Strong brands have pricing power, which is why they came through the cost shock intact.
It is about what customers will accept rather than about being allowed to set prices, so a monopoly under price controls can still lack it. It is the cleanest single test of whether a brand is genuinely strong. You have, gain, lose or lack pricing power, and it has no plural.
list priceB2neutral
/ˈlɪst ˈpraɪs/
the official price before any discount is agreed
Synonyms:published price, sticker price, full price
the published price
Nobody pays list price; the average customer settles about eighteen percent below it.
You sell at list, off list or below list, and off-list pricing is the standard phrase for discounting. Its opposite is the net or realized price, which is what money actually arrived. American writers also say sticker price, especially for cars.
discountB2neutral
/ˈdɪskaʊnt/
an amount taken off the normal price
Synonyms:price reduction, markdown, rebate
money off the price
A ten percent discount on annual plans pulled forward cash but cost us margin.
You offer, give or get a discount on something, and goods are sold at a discount, never in one. The noun stresses the first syllable and the verb the second. In finance, trading at a discount means priced below a benchmark value rather than on sale.
rebateC1neutral
/ˈriˌbeɪt/
money returned to a buyer after purchase, often for buying a large amount
Synonyms:refund, volume discount, money back
money paid back later
The distributor earns a two percent rebate once annual purchases pass five million dollars.
A rebate is earned, accrued and then paid, and you claim one on a purchase. Unlike a discount, it comes after the sale, which is why companies must set money aside for rebates they expect to owe. Stress the first syllable in American English.
surchargeB2neutral
/ˈsɜrˌtʃɑrdʒ/
an extra amount added to a normal price for a specific reason
Synonyms:extra charge, additional fee, levy
an extra charge added
A temporary fuel surcharge of four percent appears on every invoice until December.
It is normally presented as temporary and separate from the price, which makes it far easier to withdraw than a price rise — and easier for a customer to accept. You apply, impose, add or remove a surcharge; fuel surcharge and energy surcharge are the fixed compounds.
price pointB2neutral
/ˈpraɪs ˌpɔɪnt/
one of the set prices at which a product is offered
Synonyms:price level, price tier, price
a specific price level
The mid price point sells best, and the cheapest one mostly steals from it.
It implies a deliberate choice among options, which is why plain writers often just say price. You test, hit or land on a price point, and a range covers several: entry price point and premium price point are the usual pair.
elasticityC1formal
/ˌilæˈstɪsəti/
how much the amount sold changes when the price changes
Elasticity is low for the spare parts, so the increase cost us almost no volume.
Demand is elastic when a small price rise loses a lot of volume and inelastic when it does not. Uncountable in this sense, and usually elasticity of demand or price elasticity. Low elasticity is the economist's way of describing what a manager calls pricing power.
tierB2neutral
/ˈtɪr/
one of several levels of price, service or supplier quality
Synonyms:level, band, grade
one level in a range
The middle tier includes phone support, which is why most business customers choose it.
Things are arranged in tiers, or offered on a tiered basis, and the adjective is tiered, as in tiered pricing. A first-tier or tier-one supplier is a main one, so the number counts importance rather than price. Countable, and the verb to tier is rare.
to bundleB2neutral
/ˈbʌndl/
sell separate products together as one package at one price
Synonyms:package, combine, sell together
sell several things together
Bundling the support contract with the license raised the average order by nine percent.
Bundle A with B, or bundle A into B, and the noun is a bundle. It hides the price of each part, which is exactly why regulators sometimes object to it. Its opposite is unbundle, and bundled pricing is the standard modifier.
to unbundleC1neutral
/ʌnˈbʌndl/
split a package so each part is priced and sold on its own
Synonyms:separate, split out, price individually
sell parts separately
Regulators forced the airline to unbundle baggage fees from the advertised ticket price.
Unbundle something from something else, and the noun unbundling names the practice. It can raise total revenue while making the headline price look lower, which is why airlines and banks are pushed to do it. The word also describes breaking a conglomerate into separate companies.
loss leaderC1neutral
/ˈlɔs ˌlidər/
a product sold at little or no profit to attract customers who buy other things
Printers are a loss leader; the money is all in the cartridges customers buy later.
It must be deliberate: a product that simply loses money is loss-making, not a loss leader. The strategy stands or falls on the second sale, so name the follow-on purchase before you call anything a loss leader. Two words, countable, and something is sold as one.
mixC1neutral
/ˈmɪks/
the proportions of different products, customers or regions in total sales
Synonyms:blend, composition, product split
the blend of what sold
Margin fell on mix, not on price, because the cheaper models sold unusually well.
Results move on mix, and analysts separate price, volume and mix effects. Uncountable in this sense, so never the mixes, and often a modifier: mix effect, mix shift, product mix. Saying it was mix is a way of saying prices held but customers traded down.
churnC1neutral
/ˈtʃɜrn/
the share of customers who stop buying during a period
Monthly churn of three percent means we replace a third of the customer base each year.
Reduce, cut or bring down churn, and always check the period: three percent monthly and three percent annually describe wildly different businesses. Customers churn as a verb, and a churned customer has canceled. Uncountable, and always given as a percentage.
to monetizeC1neutral
/ˈmɑnəˌtaɪz/
find a way to earn money from something you already have
Synonyms:earn money from, commercialize, make pay
turn into money
The company has ten million users but has never seriously tried to monetize them.
You monetize an audience, a technology or data, so the object is an asset rather than a product already being sold. It carries a faint suggestion of squeezing something that was previously free. Spelled with a z in American English, and in central banking it means something quite different.
monetizationC1formal
/ˌmɑnətəˈzeɪʃən/
the way a company earns money from what it has built
Synonyms:revenue model, commercialization, earning model
earning money from something
Monetization lags growth here, since the free tier still carries most of the traffic.
The usual pairs are monetization strategy, monetization rate and improve monetization. It names the method, not the amount earned, so a company can have strong revenue and weak monetization in one product line. Uncountable, and spelled with a z in American English.
lifetime valueC1neutral
/ˈlaɪfˌtaɪm ˈvælju/
all the money one customer is expected to bring in over the whole relationship
Synonyms:customer value, long-run value, total customer worth
total profit per customer
Lifetime value has to exceed what we pay to win a customer, and today it barely does.
It rests on a guess about how long customers stay, so a small change in churn moves it a great deal; treat a precise-looking lifetime value with suspicion. Shortened to LTV, and almost always compared with the cost of winning a customer. Three words unhyphenated, and countable.
take rateC1neutral
/ˈteɪk ˌreɪt/
the percentage a platform keeps from each sale it handles
Synonyms:commission rate, platform fee, cut
share kept per transaction
Our take rate is fifteen percent, so a hundred dollar booking earns us fifteen.
It is the marketplace equivalent of a commission, and raising it is the fastest way to anger sellers. Do not confuse it with margin, which is measured after the platform's own costs. Two words, and it is the take rate on a transaction, quoted as a percentage of gross value.
to upsellC1neutral
/ˈʌpˌsɛl/
persuade an existing customer to buy a more expensive option
Synonyms:trade up, sell a better version, upgrade
sell a costlier version
Half of last quarter's growth came from upselling current accounts to the premium plan.
Upselling moves a customer to a dearer version of the same thing, while cross-selling adds a different product, and sales reports keep the two apart. You upsell a customer, or upsell them to a plan; the noun an upsell is countable, and it is written as one word.
to cross-sellC1neutral
/ˈkrɔs ˌsɛl/
sell an existing customer a different product alongside the one they have
Synonyms:sell alongside, add on, sell across
sell an additional product
The bank cross-sells insurance to mortgage customers, which lifts income per household.
Cross-sell something to someone, and the noun is cross-selling or a cross-sell. It keeps its hyphen in American business writing. Unlike an upsell, the added product is a different one, so cross-selling widens the relationship instead of deepening a single purchase.
freemiumC1neutral
/ˈfrimiəm/
a model that gives a basic service free and charges for extra features
The freemium model brought volume, but only two percent of free users ever upgraded.
A blend of free and premium, so the paid part is essential: a wholly free product is not freemium. Conversion rate is the number that decides whether it works. Used as a modifier far more than as a noun: a freemium model, freemium pricing, go freemium.
EBITDAC1formal
/iˈbɪtdɑ/
profit before interest, tax and charges for wear and past purchases
EBITDA looks healthy, but the company still burns cash once interest is paid.
The letters stand for earnings before interest, taxes, depreciation and amortization. It takes a singular verb and no article: EBITDA was flat. It is not an official accounting measure, which is why every company defines it differently and why adjusted EBITDA deserves a second look. Said as one word, stressed on the second syllable.
operating incomeC1formal
/ˈɑpəˌreɪtɪŋ ˈɪnˌkʌm/
what a company earns from its usual business, before interest and tax
Synonyms:operating profit, trading profit, earnings from operations
profit from normal trading
Operating income improved despite the write-off, which sits below this line.
It stops short of interest and tax, so it shows how the business trades rather than how it is financed; a heavily borrowed company can look strong here and weak below. Uncountable, taking a singular verb. British reports usually say operating profit instead.
overheadB2neutral
/ˈoʊvərˌhɛd/
the general costs of running a business, not tied to any one product
Synonyms:running costs, indirect costs, general expenses
general running costs
Overhead is up eight percent while sales are flat, which is the whole problem.
Costs are allocated to products as overhead, and you cut, absorb or recover it. The unrelated adjective overhead means above your head. American writers treat the cost sense as an uncountable singular, so overhead is up, while British writers say overheads are up; both are right in their own place.
commissionB2neutral
/kəˈmɪʃən/
money paid to a seller as a share of what they sold
Synonyms:sales fee, cut, percentage
pay based on sales
Reps earn commission on invoiced revenue, not on bookings, which slows their payout.
Earn commission, work on commission, a five percent commission on sales: it stays uncountable when it means the payment. It turns countable in the separate senses of a formal body and of an ordered piece of work. The verb to commission means to order work, never to pay a percentage.
liquidityC1formal
/lɪˈkwɪdəti/
how easily a company can turn what it owns into cash to pay bills
The company is profitable but short of liquidity, since customers now pay ninety days late.
Timing is the whole point: a business can be perfectly solvent and still run out of cash this week, so liquidity and solvency are not interchangeable. You have, provide, inject or tighten liquidity, and the word is uncountable. In markets it means how easily something sells without moving its price.
solvencyC1formal
/ˈsɑlvənsi/
being able to pay everything you owe in the long run
Synonyms:financial soundness, ability to pay, viability
ability to pay all debts
Auditors questioned the firm's solvency after the pension shortfall was finally measured properly.
Solvency compares everything owned with everything owed, so it is a question of totals rather than of this month's cash. Keep it for the long view and use liquidity for the short one. The adjective is solvent and the opposite noun is insolvency; the word itself is uncountable.
working capitalC1formal
/ˈwɜrkɪŋ ˈkæpətl/
the money tied up in stock and unpaid customer bills, less what you owe
Synonyms:trading capital, net current assets, operating funds
cash tied up in trading
Faster collections released four million of working capital without any change in sales.
Money is tied up in working capital and released from it, and the phrase is uncountable. It is not spare cash: a high figure usually means cash trapped in stock and unpaid invoices. Negative working capital can be perfectly healthy, as it is for supermarkets that sell before they pay.
inflowC1neutral
/ˈɪnˌfloʊ/
money coming into a business during a period
Synonyms:money received, incoming cash, receipts
money coming in
Cash inflow from the property sale covered the quarter's interest without any new borrowing.
Usually cash inflow or capital inflow, and countable when several are listed. Inflows and outflows almost always appear together in the same sentence, since each is meaningless alone. Written as one word, with the picture borrowed from water flowing in.
outflowC1neutral
/ˈaʊtˌfloʊ/
money leaving a business during a period
Synonyms:money paid out, outgoing cash, payments
money going out
A one-time tax outflow of eleven million falls in the first half of next year.
Usually cash outflow, and paired with its matching inflow. It records the movement of money, which is why a large outflow can sit beside a healthy profit and often does. Countable, one word, and net outflow means outflows were larger than inflows.
receivablesC1formal
/rɪˈsivəbəlz/
money customers owe that has not been paid yet
Synonyms:amounts owed to us, debtors, unpaid invoices
money customers owe you
Receivables climbed to seventy days, which is where most of the missing cash went.
Receivables are collected, aged and sometimes sold, and payables are the mirror image. The word exists only in the plural, so a receivable never appears in a report. British accounts usually write debtors for exactly the same thing.
payablesC1formal
/ˈpeɪəbəlz/
money a company owes to suppliers and has not yet paid
Synonyms:amounts owed, creditors, unpaid bills
money you owe suppliers
Stretching payables to sixty days improved cash but strained two key suppliers badly.
Stretching payables is borrowing from suppliers without asking permission, which is why it reads as a warning sign rather than as good management. You stretch, extend or settle them, and the plural is the only form. British accounts write creditors.
proceedsC1formal
/ˈproʊsidz/
the money received from a sale, before costs are taken off
Synonyms:sale receipts, money raised, takings
money received from a sale
Proceeds from the divestment will be used to repay the bridge facility in full.
Proceeds come from a sale, and the fixed pairs are gross proceeds and net proceeds. The word exists only in the plural and takes a plural verb: proceeds were used. Do not confuse it with the verb proceed, which is unrelated and stresses the second syllable.
earningsB2neutral
/ˈɜrnɪŋz/
the profit a company makes, usually over a quarter or a year
Synonyms:profit, net income, bottom-line profit
profit for a period
Earnings beat expectations, though most of the improvement came from a lower tax charge.
An earnings beat and an earnings miss are the standard pair, and the word always takes a plural verb: earnings were flat. It means company profit in finance but personal pay in everyday use, so earnings per share and average earnings belong to different worlds. There is no singular.
depreciationC1formal
/dɪˌpriʃiˈeɪʃən/
the cost of an item spread across the years it is used
Synonyms:wear-and-tear charge, capital charge, write-down over time
cost of wear spread yearly
Depreciation on the new plant adds nine million a year to reported costs.
You charge, record or take depreciation on an asset. The accounting sense spreads a past payment across years, while a currency depreciating is simply falling in value; the two share a word and almost nothing else. It applies to physical things, and is uncountable.
amortizationC1formal
/ˌæmərtəˈzeɪʃən/
the cost of something you cannot touch spread across the years it is used
Synonyms:write-off over time, spreading of cost, intangible charge
spreading an intangible cost
Amortization of the acquired customer list runs for seven years from the closing date.
Depreciation covers machines and buildings while amortization covers what you cannot touch, such as software and brands; using one for the other marks a writer out at once. The word also names paying off a loan in steady installments. Uncountable, and spelled with a z in American English.
impairmentC1formal
/ɪmˈpɛrmənt/
an accounting charge recognizing that an asset is permanently worth less
Synonyms:write-down, value reduction, loss in value
a charge for lost value
The impairment of goodwill wiped out reported profit but cost the company no cash.
An impairment is a formal decision that something is worth less than the books say, so it is bad news that costs no cash on the day it is taken. You take, record or book one, usually an impairment charge on a named asset. Elsewhere the word means damage to a faculty.
goodwillC1formal
/ˌgʊdˈwɪl/
the amount paid for a company above the value of its actual property
Synonyms:acquisition premium, excess purchase price, intangible value
premium paid over asset value
Most of the purchase price sat in goodwill, and half of it was written down later.
In accounting, goodwill is only the premium paid in a takeover, which makes a large goodwill balance a record of optimism rather than of quality. It arises on acquisition and is uncountable. The ordinary sense of friendly feeling survives in a goodwill gesture, and the two are easily confused.
to capitalizeC1formal
/ˈkæpətəˌlaɪz/
record a cost as something owned instead of as a cost this year
Synonyms:treat as an asset, carry forward, put on the balance sheet
treat a cost as an asset
We capitalized the development spending, which flatters this year and burdens the next five.
Capitalize a cost, or capitalize something as an asset, and the opposite is to expense it. The choice moves profit between years without changing the cash, which is exactly why it attracts scrutiny. The separate phrase capitalize on something means take advantage of it.
accrualC1formal
/əˈkruəl/
an amount recorded before the money moves, because it has been earned or owed
Synonyms:recorded liability, build-up, charge before payment
cost recorded before payment
The bonus accrual was built up monthly even though nothing is paid until March.
You build up, release or reverse an accrual, and accrual accounting is the basis where income is recorded when earned rather than when paid. In everyday use accrual vaguely means a build-up; in accounting it is a precise entry with a date and a value. Countable.
to accrueC1formal
/əˈkru/
build up gradually over time, or record an amount before it is paid
Synonyms:build up, accumulate, gather
build up over time
Interest accrues daily, so a delayed payment costs more than the invoice suggests.
Intransitive when something grows by itself, as in interest accrues, and transitive when a company records a cost early, as in accrue the bonus. Benefits accrue to someone, taking to. The participle appears in the set phrase accrued interest.
deferralC1formal
/dɪˈfɜrəl/
the act of moving a cost, payment or tax into a later period
Synonyms:postponement, delay, deferment
a postponement, not a saving
A tax deferral improves this year's cash without reducing what the company eventually owes.
You agree, obtain or request a deferral, and it changes only timing, so a deferral is never a saving however a cash forecast presents it. Countable. British writers sometimes use deferment, which is commoner for military service and student loans.
provisionC1formal
/prəˈvɪʒən/
money set aside now for a cost that is likely but not yet certain
Synonyms:reserve, allowance, set-aside
money set aside for a likely cost
A twenty million provision for warranty claims was taken before the results were published.
It records an expected loss before it happens, so releasing one flatters profit with no cash arriving — worth spotting in any set of results. You take, raise, increase or release a provision, and it is always a provision for something.
write-offC1neutral
/ˈraɪt ˌɔf/
the removal of an amount from the accounts because it has no value left
Synonyms:full write-down, cancellation, loss taken
removal of all remaining value
The write-off of the failed project came to thirty million, most of it software.
It means the value is gone entirely, whereas a write-down only reduces it, and reports keep the two apart. Hyphenated and countable as a noun: a write-off of thirty million, a large write-off. Informally a write-off is also a wrecked car or a wasted day.
balance sheetB2neutral
/ˈbæləns ˌʃit/
a statement of what a company owns and owes on one particular day
Synonyms:statement of position, financial position, asset statement
statement of what is owned
The balance sheet looks strong, but nearly all of that strength is unsold stock.
A balance sheet is a snapshot on a single date, unlike an income statement, which covers a stretch of time. The set phrases are strengthen the balance sheet and keep something off balance sheet. Two words and countable; formally it is now often called the statement of financial position.
income statementB2neutral
/ˈɪnˌkʌm ˈsteɪtmənt/
a statement of what a company earned and spent over a period
Synonyms:profit and loss account, earnings statement, results statement
statement of profit earned
The income statement covers twelve months, so a weak December can hide inside it.
It covers a period, so its figures accumulate, unlike the balance sheet's single-day snapshot. It is also called the statement of operations. American reports say income statement where British ones say profit and loss account, shortened in speech to the P and L.
reporting periodB2formal
/rɪˈpɔrtɪŋ ˈpɪriəd/
the stretch of time a set of results covers
Synonyms:accounting period, reporting window, period covered
the span results cover
Two large orders fell just outside the reporting period, which makes the quarter look weak.
Things fall inside or outside a reporting period, and a period opens and closes. Which costs land in which period is the single largest source of argument at month end, because moving one item changes two sets of results. Countable, and period close names the work of finishing one.
interimC1formal
/ˈɪntərɪm/
covering part of a year, or holding a job temporarily
Synonyms:half-year, provisional, temporary
covering part of a year
The interim results cover six months and have not been fully audited yet.
Before a noun it means covering part of a year: interim results, an interim dividend, an interim report. Applied to a person it means temporary instead, as in interim chief executive. In the interim is a separate set phrase meaning meanwhile.
full-yearB2neutral
/ˌfʊl ˈjɪr/
covering a complete financial year
Synonyms:annual, twelve-month, whole-year
covering a whole year
Full-year revenue finished ahead of guidance despite a weak final quarter in Europe.
The full-year effect of a change means what it would cost or save over twelve months, which is usually larger than what this year shows — the number people quote when they want the bigger figure. Hyphenated before a noun: full-year results, full-year guidance.
to restateC1formal
/riˈsteɪt/
publish corrected figures for a period already reported
Synonyms:correct, revise, reissue
correct published figures
The company restated three years of accounts after the revenue error was discovered.
Restate accounts, results or a prior period. Restating because an accounting rule changed is routine and carries no blame, while restating after an error is a serious admission, so the reason matters more than the act. The noun is a restatement.
restatementC1formal
/riˈsteɪtmənt/
a corrected version of figures already published
Synonyms:correction, revision, reissued accounts
an admission of error
The restatement cut two years of reported profit by roughly fifteen percent in total.
In finance it nearly always signals that something was wrong, and that damages trust more than a plain loss does. You announce, issue or face a restatement. In general English a restatement is just a repetition in different words, carrying none of that weight.
consolidatedC1formal
/kənˈsɑləˌdeɪtɪd/
showing a parent company and all the companies it owns as one
Synonyms:group-level, combined, aggregated
combining a whole group
Consolidated revenue includes the Brazilian unit from the date the deal actually closed.
Consolidated accounts, consolidated revenue and consolidated group are the standard pairs, and the opposite is standalone or parent-only. Consolidation strips out sales made between group companies, so the consolidated figure is smaller than adding the parts. A minority holding is not consolidated; it appears as one line.
to consolidateB2neutral
/kənˈsɑləˌdeɪt/
combine the accounts of several companies, or merge several operations into fewer
Synonyms:combine, merge, bring together
combine into fewer
We consolidated the three regional warehouses into one larger site outside Memphis.
Two senses run side by side: consolidating accounts means combining figures, while consolidating sites or suppliers means reducing their number. Both take a plain object and often into, as in consolidated into one site. The noun consolidation serves either, so say which you mean.
The disclosure about related-party loans appeared only in a footnote to the accounts.
Because the information is published only because rules demand it, the word carries no suggestion of a leak — which is why a company can announce a disclosure calmly. You make a disclosure, and disclosure requirements are what a regulator imposes.
auditorC1formal
/ˈɔdətər/
an independent person who checks whether accounts are fair
Synonyms:external accountant, examiner, inspector
independent checker of accounts
The auditor refused to sign until the stock count at two warehouses was repeated.
Auditors sign, qualify or refuse to sign accounts, and companies appoint and rotate them. An auditor gives an opinion on whether accounts are fair, not a guarantee that no fraud occurred, and that limit is widely misunderstood. An internal auditor works for the company itself.
complianceC1formal
/kəmˈplaɪəns/
doing what rules and laws require
Synonyms:rule-following, conformity, observance
obeying rules and laws
Compliance costs rose sharply after the new reporting rules came into force in April.
The fixed phrase is in compliance with something; the adjective compliant takes with as well. Compliance also names the department that polices the rules, so compliance blocked it refers to a team rather than a state. It concerns rules, not ethics, and the two can part company.
covenantC1formal
/ˈkʌvənənt/
a promise in a loan agreement that a borrower must keep
The loan covenant requires borrowings to stay below three times annual earnings.
Breaking one can make the whole loan repayable at once even when every payment is current, which is why covenant headroom is watched so closely. You breach, meet, test or waive a covenant. Countable, and stressed on the first syllable.
to breachC1formal
/ˈbritʃ/
break a rule, a limit or a promise in a contract
Synonyms:break, violate, contravene
break a rule or limit
We breach the leverage covenant if earnings fall another five percent this year.
You breach a covenant, a contract, a limit or a duty, but you break or violate a law rather than breach it. The noun takes of: a breach of contract, a breach of duty. It is a formal word, so a written warning uses it where speech would simply say broke.
arrearsC1formal
/əˈrɪrz/
money that is late, or the state of being behind with payments
Synonyms:overdue amounts, late payments, unpaid balance
payments that are overdue
The tenant is three months in arrears, and the arrears now exceed the deposit held.
The fixed phrase is in arrears, meaning behind with payments, and the word exists only in the plural. Paid in arrears is a separate and neutral sense meaning paid after the period worked, so the same phrase accuses or merely describes depending on context. Rent falls into arrears.
reserveB2formal
/rɪˈzɜrv/
an amount held back in the accounts for a particular future use
Synonyms:provision, set-aside amount, allowance
an amount held back
A reserve for restructuring costs was set up before the site closures were announced.
You set up, hold, draw on or release a reserve, and reserves is the usual plural in a balance sheet. American reports often call an amount held against an expected loss a reserve, where British and IFRS accounts say provision and keep reserves for retained profit, so check which convention a report follows. Cash reserves are simply money held.
equityC1formal
/ˈɛkwəti/
the owners' share of a company after everything owed is subtracted
Synonyms:shareholders' funds, net worth, ownership share
the owners' share
Equity turned negative once the pension deficit was recognized on the balance sheet.
Book equity and market value are different things and can differ wildly, since one is an accounting figure and the other a share price. Usually shareholders' equity in a balance sheet, and uncountable there. The separate senses of fairness and of a stake in a private deal share the word.
book valueC1formal
/ˈbʊk ˌvælju/
what something is worth according to the accounts, not the market
Synonyms:carrying value, accounting value, recorded value
value according to accounts
The book value of the fleet is far below what the trucks would fetch today.
It is a historical record after depreciation, so it tells you what was paid and written off rather than what something is worth now. Usually with of: the book value of an asset. Trading below book value is a standard phrase for a share that looks cheap.
fair valueC1formal
/ˈfɛr ˌvælju/
what something would sell for between a willing buyer and seller today
Synonyms:market value, current value, exit price
today's market-based value
Fair value of the property portfolio was reassessed downward by an outside valuer.
Fair here means market-based, not just or reasonable, which is the commonest misreading of the phrase. It is an estimate of today's price, so it moves with markets in a way book value never does. Often a modifier: fair value accounting, a fair value adjustment.
to mark to marketC1formal
/ˈmɑrk tə ˈmɑrkɪt/
change a recorded value to match today's market price
Synonyms:revalue, restate at market, reprice
revalue at today's price
Marking the portfolio to market produced a large paper loss with no cash effect.
The object sits inside the phrase: mark the holdings to market, marked to market. As a modifier it takes hyphens, as in mark-to-market losses. It makes reported results swing with prices, which is why the same practice is praised for honesty and blamed for panic.
underlyingC1formal
/ˌʌndərˈlaɪɪŋ/
describing a result with unusual one-time items taken out
Synonyms:adjusted, excluding one-offs, normalized
excluding unusual items
Underlying profit rose four percent, while reported profit fell because of the closure costs.
Underlying profit, underlying growth and underlying margin are the usual pairs, and the contrast is always with reported. The company itself decides what counts as unusual, so underlying figures flatter at least as often as they clarify; ask what was taken out. Used before a noun in this sense.
one-offB2neutral
/ˌwʌn ˈɔf/
happening only once and not expected to repeat
Synonyms:one-time, exceptional, non-recurring
happening only once
The legal settlement is a one-off, so next year's cost base should look normal again.
Calling something a one-off is a claim rather than a fact, and three one-offs in three years make a pattern — which is the question to ask when you meet the word in results. Works as adjective and noun: a one-off charge, it was a one-off. American writers often prefer one-time.
adjustedC1formal
/əˈdʒʌstɪd/
changed to remove items the company treats as unusual
Adjusted earnings exclude the restructuring charge and the loss on the German disposal.
Adjusted earnings, adjusted margin and adjusted EBITDA are the standard pairs, and the word always invites the question of what was adjusted out. No rulebook governs it, so two companies' adjusted figures are not comparable. Used before a noun, never on its own.
pro formaC1formal
/ˌproʊ ˈfɔrmə/
shown as if a change had already happened
Synonyms:as-if, hypothetical, illustrative
shown as if already done
Pro forma revenue treats the acquisition as though it had been owned all year.
It presents a deliberately invented but useful picture, so it is honest only when the assumption is spelled out. Written as two words with no hyphen and used before a noun: pro forma accounts, on a pro forma basis. A pro forma invoice is a separate sense, a draft bill sent before shipping.
ledgerC1formal
/ˈlɛdʒər/
the main record where all a company's money entries are kept
Synonyms:account book, accounting record, books
the main accounting record
The payment never reached the ledger, which is why the two reports disagreed.
Entries are posted to a ledger, and the general ledger is the master record every report is built from. A sub-ledger holds the detail for one area such as sales. Countable, and the word now also describes a blockchain, which is why distributed ledger has spread so fast.
payrollB2neutral
/ˈpeɪˌroʊl/
the total pay a company gives its staff, or the system that pays them
Synonyms:wage bill, staff costs, pay run
total staff pay
Payroll accounts for two-thirds of the cost base, so real savings mean fewer people.
On the payroll means employed by the company, which is why contractors are described as off payroll. It is uncountable when it means total pay and countable in phrases like run two payrolls. One word, and you run payroll rather than payroll someone.
remunerationC1formal
/rɪˌmjunəˈreɪʃən/
the full pay package someone receives for work
Synonyms:pay, compensation, reward package
the whole pay package
Executive remuneration is disclosed in a separate section of the annual report.
A report says remuneration where speech says pay, so the word is distinctly formal and uncountable. It covers salary, bonus and shares together, which is why boards prefer it to salary. Watch the spelling: there is no n before the m, and renumeration is a very common error.
overdraftB2neutral
/ˈoʊvərˌdræft/
permission to take more money from a bank account than it holds
Synonyms:short-term borrowing, credit line, bank facility
permission to borrow briefly
The overdraft was extended to cover the gap between paying suppliers and collecting invoices.
It is short-term borrowing the bank can usually withdraw whenever it likes, which makes it a weak foundation for a plan. You arrange, extend, use or go into an overdraft, and the formal term is an overdraft facility. An account itself is overdrawn.
floatC1neutral
/ˈfloʊt/
money held briefly between being paid out and being collected
Synonyms:cash in transit, held balances, transit money
cash held in transit
The float on customer deposits earns interest that funds most of the support team.
Companies earn or benefit from the float, and the word is uncountable in this sense. A quite different sense, to float a company, means selling its shares publicly for the first time, and the noun there is a flotation. A petty cash float is a third, much smaller sense.
materialityC1formal
/məˌtɪriˈæləti/
whether an amount is large enough to matter to a reader of the accounts
The error failed the materiality test, so no restatement of prior periods was required.
Materiality threshold and below materiality are the set phrases. In accounting it is a measured judgment with a figure behind it, while in everyday English material just means relevant. Something immaterial is small rather than irrelevant, and that difference decides whether a company must correct it.
exposureC1formal
/ɪkˈspoʊʒər/
the amount a company could lose if something goes wrong
Synonyms:risk carried, vulnerability, amount at risk
what is at risk
Our exposure to a single Chinese supplier is the largest risk on the register.
Exposure to something, and you have, reduce, hedge or limit it. The word quietly says the loss has not happened yet, which is why managers prefer it to possible loss. Uncountable when it means risk; countable in the separate senses of press exposure and exposure in photography.
to hedgeC1neutral
/ˈhɛdʒ/
protect yourself against a loss by making an opposite arrangement
Synonyms:insure, cover, protect
protect against a loss
We hedged next year's fuel purchases at a fixed price to protect the margin.
Hedge against something, or hedge an exposure, and a position is fully or partly hedged. A hedge costs money and gives up some of the gain, so it buys certainty rather than profit. In speech, to hedge means to avoid answering clearly, which is a quite different and disapproving sense.
creative accountingC1neutral
/kriˈeɪtɪv əˈkaʊntɪŋ/
using accounting rules to make results look better than they really are
Synonyms:aggressive accounting, window dressing, massaging the figures
stretching the rules legally
Analysts called it creative accounting, though nothing in the filing actually broke a rule.
Always disapproving: creative accounting is the polite name for stretching rules to the edge without quite breaking them. Uncountable. Its near neighbors are aggressive accounting, which is stronger, and fraud, which is illegal rather than merely misleading. Never let creative here sound like praise.
Mitigation for the supplier risk is a second source, which takes nine months to qualify.
Mitigation for or against a named risk, and every serious risk register carries a mitigation column. Uncountable in this use. In law, mitigation means facts that reduce a punishment, which is where in mitigation comes from, so the legal sense is about excuse rather than action.
toleranceC1formal
/ˈtɑlərəns/
the amount of loss or variation a company is willing to accept
Synonyms:acceptable limit, appetite, allowance
how much loss is acceptable
The board set a risk tolerance of two million, above which decisions come upward.
Risk tolerance is the fixed pair, and you set, exceed or breach a tolerance. It names what a company is willing to accept rather than what it could survive, which is the separate idea of capacity. Countable here, unlike the sense of accepting other people's differences.
due diligenceC1formal
/ˈdu ˈdɪlɪdʒəns/
careful checking of a business before buying it or signing a deal
Due diligence uncovered two lawsuits the seller had never mentioned in the data room.
It names a defined process ending in a report, not a general attitude of care, so doing your due diligence on a restaurant is a loose extension. You do, run or conduct due diligence on a target, and it shortens to DD or just diligence. Never pluralized.
to underwriteC1formal
/ˈʌndərˌraɪt/
agree to accept a loss, or to buy what nobody else buys
Synonyms:guarantee, back, take on the risk of
agree to bear a loss
The bank underwrote the share issue, so the company received the money regardless of demand.
Underwrite a risk, an issue or a loss, with the forms underwrote and underwritten. Two trades share the word: an insurer underwrites a policy, and a bank underwrites a share sale by promising to buy whatever goes unsold. Either way somebody accepts a loss that may never arrive.
trancheC1formal
/ˈtrɑnʃ/
one part of a larger sum of money released or borrowed separately
Synonyms:installment, portion, slice
one portion of a sum
The second tranche of funding is released only after the plant passes its safety review.
It implies conditions attached to each part, so it is not simply a portion of a sum — the second tranche usually has to be earned. You release, draw or repay a tranche, and tranches are labeled first, second, senior or junior. The final consonant is the sh of shoe.
framework agreementC1formal
/ˈfreɪmˌwɜrk əˈgrimənt/
a contract that fixes terms in advance for orders placed later
The framework agreement holds prices for three years and every order draws on it.
Signing one buys nothing: money moves only when an order is placed under it, which is why a supplier can win the framework and still sell little. Countable. Common in procurement and public tendering, and American writing often says master agreement.
collateralC1formal
/kəˈlætərəl/
something valuable a lender can take if a loan is not repaid
Synonyms:security, pledged asset, cover
security pledged for a loan
The warehouse was pledged as collateral for the five-year loan from the regional bank.
Something is pledged or posted as collateral, and a loan is collateralized. Uncountable in this sense, so collaterals is wrong. The unrelated adjective in collateral damage means accidental, and in American marketing collateral means printed sales material.
guaranteeB2neutral
/ˌgɛrənˈti/
a formal promise to pay someone else's debt if they cannot
Synonyms:surety, backing, pledge
promise to pay another's debt
The parent company gave a guarantee for its subsidiary's lease obligations in Germany.
In finance it makes a third party liable, which is why a parent guarantee can pull a healthy company into a failing one's collapse. You give, provide or call on a guarantee, and a person guarantees a debt. The consumer sense of a product warranty uses the same word.
going concernC1formal
/ˈgoʊɪŋ kənˈsɜrn/
a business expected to keep operating for at least the next year
The auditors flagged doubt about the company as a going concern in their opinion.
As a going concern and going concern doubt are the set phrases, and a business sold as a going concern is sold still trading. In accounting it is a formal test with a twelve-month horizon, so a going concern warning is a serious signal rather than a mild remark.
insolvencyC1formal
/ɪnˈsɑlvənsi/
the state of being unable to pay what you owe
Synonyms:failure to pay, financial collapse, inability to pay
inability to pay debts
Insolvency proceedings began in June after the last rescue talks collapsed.
Insolvency proceedings and an insolvency practitioner are the standard pairs, and a company slides into insolvency. It is a legal state, not a word for loss-making: a company can lose money for years and stay solvent. In American usage bankruptcy names the court process, insolvency the financial state.
receivershipC1formal
/rɪˈsivərˌʃɪp/
a situation where an outsider is appointed to control a failing company
Synonyms:external control, insolvency process, court-appointed control
outside control of a failing firm
The chain went into receivership, and the receiver kept sixty stores trading through Christmas.
Go into, be placed in or come out of receivership, and the appointed person is a receiver. A lender usually triggers it to recover one specific debt, so receivership serves the lender rather than the company. Uncountable, and commonest in British and Commonwealth reporting.
liquidationC1formal
/ˌlɪkwəˈdeɪʃən/
the process of closing a company and selling everything it owns
Synonyms:winding up, closure, dissolution
closing and selling a company
In liquidation, suppliers recovered nine cents on the dollar of what they were owed.
Go into liquidation, and a company in liquidation is being wound up. Liquidation ends the company, whereas restructuring is meant to save it, so the two words are never interchangeable in a report. A second sense means selling holdings quickly for cash.
to liquidateC1formal
/ˈlɪkwəˌdeɪt/
close a company and sell what it owns, or sell holdings for cash
Synonyms:sell off, wind up, cash in
sell off or close down
The fund liquidated its entire position in two days once the news broke.
Liquidate a company, a position or a holding, and the noun for either is liquidation. With a company it means shutting it down; with an investment it only means selling, and nothing is closed. In older political writing it was a euphemism for killing people.
distressedC1formal
/dɪˈstrɛst/
in such financial trouble that value has fallen sharply
Synonyms:troubled, failing, in difficulty
in serious financial trouble
The bank sold the distressed loans at forty cents on the dollar.
A polite label for failing: distressed debt, a distressed asset, a distressed seller. Buyers use it almost approvingly, because the distress is what makes the price low, so the same word is bad news on one side of a deal and an opportunity on the other.
fire saleC1informal
/ˈfaɪr ˌseɪl/
a sale at very low prices because money is needed urgently
Synonyms:forced sale, distress sale, clearance
urgent sale at low prices
Selling the division in ninety days would be a fire sale, and the board refused.
Something is sold in a fire sale, or at fire sale prices. It is an accusation rather than a description: calling a sale a fire sale says the seller had no choice and gave value away. The image is goods rescued from a burning shop, sold cheap and damaged.
write-downC1neutral
/ˈraɪt ˌdaʊn/
a reduction in the recorded value of something a company owns
Synonyms:impairment, value reduction, markdown
a cut in carrying value
A write-down of the Spanish assets cut reported profit by eighty million dollars.
A write-down reduces value while a write-off removes it altogether, and confusing the two overstates the damage. Hyphenated and countable as a noun; the verb is write down, two words. It is an accounting entry, so it costs no cash on the day it is taken.
returnB2neutral
/rɪˈtɜrn/
what an investment earns, usually as a percentage each year
Synonyms:yield, gain, profit rate
what an investment earns
The project promises a return of twelve percent, well above what we pay to borrow.
Return on something, and the fixed compounds are return on investment, return on capital and total return. Countable, and quoted as a percentage per year, so always check the period. Returns in the plural can also mean goods sent back by customers, a wholly separate sense.
opportunity costC1formal
/ˌɑpərˈtunəti ˌkɔst/
what you give up by choosing one use of money over another
Synonyms:cost of choosing, forgone return, trade-off
value of the option refused
The opportunity cost of holding cash is the return we could have earned elsewhere.
The opportunity cost of doing something, and the phrase stays uncountable in practice. No money leaves the account, which is why opportunity cost never appears in a set of accounts and yet settles most good investment arguments. Economists treat it as the real cost of any choice.
payback periodC1neutral
/ˈpeɪˌbæk ˌpɪriəd/
how long an investment takes to earn back what it cost
Synonyms:recovery time, break-even time, repayment period
time to recover an outlay
A payback period under two years is what this committee will normally approve.
A payback period is quoted in months or years, and in speech people simply say payback. It ignores everything that happens after the money comes back, so it favors quick projects over valuable ones and should never be the only test applied.
hurdle rateC1formal
/ˈhɜrdl ˌreɪt/
the minimum return a project must promise to be approved
The hurdle rate is eleven percent, so the warehouse project does not clear it.
A project clears, meets or fails to clear the hurdle rate, and the picture is a runner jumping. It is deliberately set above the cost of borrowing so there is room for error. Countable, and one company may apply different hurdle rates to different kinds of risk.
net present valueC1formal
/ˈnɛt ˈprɛznt ˈvælju/
the value today of future money, after allowing for waiting
Synonyms:discounted value, present worth, today's value
future money valued today
Net present value is positive at eight percent and clearly negative at twelve.
Quoted as an amount of money rather than a percentage, which is what separates it from a rate of return. It depends entirely on the discount rate chosen, so a positive figure means little until you know that rate. Shortened to NPV, and it takes a singular verb.
discount rateC1formal
/ˈdɪskaʊnt ˌreɪt/
the percentage used to reduce future amounts to today's value
Synonyms:required return, cost of capital, hurdle rate
rate reducing future value
Raising the discount rate to ten percent turned the project's value firmly negative.
Quoted as at a discount rate of, or the discount rate applied. It has nothing to do with cutting a price: discount here means adjusting for time. In central banking the same term names the rate at which banks borrow, which is a third and separate sense.
valuationC1formal
/ˌvæljuˈeɪʃən/
an estimate of what a company or asset is worth
Synonyms:appraisal, estimate of worth, pricing
estimate of what something is worth
The valuation assumed growth of six percent forever, which nobody on the committee believed.
A valuation is an opinion resting on assumptions rather than a fact, so naming the assumption is the whole argument. You put a valuation on something, and a valuation is arrived at, defended or challenged. The person producing one is a valuer or an appraiser.
multipleC1formal
/ˈmʌltəpəl/
a figure showing how many times earnings a company's price equals
Synonyms:valuation ratio, earnings multiple, price ratio
price as times earnings
The company trades on a multiple of fourteen, against twenty for its closest peer.
A multiple is a shortcut for a full valuation, so a high one states an expectation about growth rather than a judgment about quality. You trade on, pay or apply a multiple, and multiples are quoted as bare numbers: a multiple of fourteen.
portfolioB2neutral
/pɔrtˈfoʊlioʊ/
the whole set of investments, products or businesses someone holds
Synonyms:holdings, collection, range
a collection held together
The portfolio was rebalanced to reduce exposure to a single industry.
You build, review, rebalance or prune a portfolio, and something sits in a portfolio. The plural is portfolios. Beyond finance it names the set of products or businesses a company owns, and in the arts a folder of someone's work, so the word travels a long way.
to divestC1formal
/daɪˈvɛst/
sell a business or holding a company no longer wants
Synonyms:sell off, dispose of, offload
sell off a business
The group divested its packaging arm to focus on medical devices instead.
Divest something, or the more formal divest yourself of something. It is not a synonym for close: a divested business carries on under a new owner. The noun is divestment, or divestiture in American deal reporting, and the matching opposite is acquire.
divestmentC1formal
/daɪˈvɛstmənt/
the sale of part of a business by its owner
Synonyms:disposal, sell-off, divestiture
the sale of a business unit
The divestment raised three hundred million and removed a loss-making division.
You announce, complete or abandon a divestment, and divestiture is the commoner form in American filings. It also names the political practice of selling holdings for ethical reasons, as in fossil fuel divestment, where the signal matters more than the money. Countable.
disposalC1formal
/dɪˈspoʊzəl/
the sale or ending of a business or asset a company owned
Synonyms:sale, divestment, sell-off
sale of an asset
The disposal of the retail sites produced a gain of forty million last year.
The disposal of something, and gain on disposal and loss on disposal are the accounting lines. Countable, with disposals common in results tables. Ordinary English uses the same word for throwing things away, which is why a report may prefer sale when the asset was genuinely valuable.
to spin offC1neutral
/ˌspɪn ˈɔf/
make part of a company into a separate business owned by shareholders
Synonyms:separate out, split off, set up separately
separate into a new company
The board voted to spin off the software unit as an independently listed company.
Spin off a division, and the noun is a spin-off, hyphenated. A spin-off hands shares to existing owners while a sale brings in cash, so the two are not alternatives to each other. The everyday sense of a spin-off television series comes from the same picture.
sunk costC1formal
/ˈsʌŋk ˌkɔst/
money already spent that cannot be recovered whatever you do next
Synonyms:unrecoverable spending, past cost, spent money
money already spent unrecoverably
The two million spent on design is a sunk cost and should not affect this decision.
Usually with is or as: that spending is a sunk cost. The whole point of the term is that it must be ignored when deciding what to do next, which is why sunk cost fallacy names the error of continuing because of what has already gone. Countable.
earn-outC1formal
/ˈɜrn ˌaʊt/
extra payment to a seller if the business later performs well
Half the price is an earn-out tied to revenue over the next three years.
It exists because buyer and seller disagree about the future, so it postpones the argument rather than settling it. Sellers often find the targets harder to hit once they no longer control the business. Hyphenated and countable: an earn-out of ten million, tied to a target.
escrowC1formal
/ˈɛskroʊ/
money held by an outside party until conditions are met
Synonyms:held funds, retention, trust holding
money held by a third party
Ten percent of the price sits in escrow for a year against undisclosed claims.
Money is held in escrow, placed in escrow or released from escrow, and the phrase takes no article. Uncountable in that use, though an escrow account is countable. It is routine in American property and deal practice and much less familiar in British English.
counterpartyC1formal
/ˈkaʊntərˌpɑrti/
the other company or person in a contract or trade
Synonyms:other party, opposite side, contracting party
the other side of a deal
Counterparty risk matters here, because one failed bank could freeze the whole payment.
Counterparty risk is the standard compound, meaning the danger that the other side cannot pay. It is deliberately neutral, covering a customer, a supplier or a bank alike. One word, countable, with the plural counterparties, and there is no matching verb.
foreign exchangeB2formal
/ˈfɔrən ɪksˈtʃeɪndʒ/
the buying and selling of one currency for another
Foreign exchange movements cost us nine million, almost all in the Turkish business.
In a results discussion, currency effect and translation effect describe the same thing in plainer words. The usual pairs are foreign exchange risk, a foreign exchange loss and a foreign exchange rate. Shortened to FX or forex, uncountable, and taking a singular verb.
headwindC1neutral
/ˈhɛdˌwɪnd/
a force outside a company that makes results harder to achieve
Synonyms:obstacle, adverse factor, drag
an outside force against you
Wage inflation is the biggest headwind we face in the second half of the year.
It is a soft way of naming a problem the company neither caused nor can fix, which is why results presentations are full of it — and why a reader should ask what the company did about it. You face, meet or absorb headwinds, and the plural is at least as common as the singular.
tailwindC1neutral
/ˈteɪlˌwɪnd/
a force outside a company that makes results easier to achieve
Synonyms:favorable factor, boost, helpful trend
an outside force helping you
The weaker dollar was a tailwind that added three points to reported growth.
Honest writers name their tailwinds as well as their headwinds, because quoting only the headwinds claims credit for luck — so check whether both appear. You enjoy, benefit from or lose a tailwind. Countable, one word, and it belongs to presentations rather than to accounts.
volatilityC1formal
/ˌvɑləˈtɪləti/
how much and how quickly a figure moves up and down
Synonyms:instability, fluctuation, price swings
how sharply figures move
Volatility in freight rates makes any single quarter's margin a poor guide.
It describes movement in both directions, so high volatility is not the same as decline: a price that only rises can still be volatile. You see, expect or hedge volatility, usually volatility in something. In markets it is a measured number rather than an impression.
to de-riskC1neutral
/ˌdi ˈrɪsk/
change something so that less can go wrong
Synonyms:reduce the risk of, make safer, secure
reduce what can go wrong
We de-risked the launch by shipping to two states before going national.
De-risking is management language rather than accounting language, and a plain writer would simply say reduce the risk, which is no longer to type. You de-risk a plan, a project or a balance sheet; the noun is de-risking, and it keeps its hyphen in American business writing.
systemicC1formal
/sɪˈstɛmɪk/
affecting a whole system, not just one part of it
Synonyms:system-wide, widespread, structural
affecting a whole system
The regulator judged the failure systemic rather than a problem at one bank.
Systemic risk is the standard pair, meaning a danger to the whole financial system. Do not confuse it with systematic, which means done in an orderly way; a systematic error and a systemic error are different problems entirely. Stress the second syllable.
indemnityC1formal
/ɪnˈdɛmnəti/
a promise to cover someone else's loss if it happens
Synonyms:protection against loss, compensation promise, cover
promise to cover a loss
The seller gave an indemnity covering any tax claim arising before the closing date.
It goes further than a warranty: a warranty promises something is true, while an indemnity promises to pay if it is not. You give, seek or rely on an indemnity, and it is an indemnity against a named loss. The verb is indemnify.
maturityC1formal
/məˈtʊrəti/
the date a loan or investment must be repaid
Synonyms:due date, repayment date, expiry
date a debt falls due
The bond reaches maturity in 2031, and refinancing talks begin two years earlier.
Something reaches or comes to maturity, and an investment can be held to maturity. The adjective is mature, so a maturing loan is one falling due soon. Uncountable here, while the separate sense of being fully developed appears in a mature market.
principalC1formal
/ˈprɪnsəpəl/
the original amount borrowed, not counting interest
Synonyms:capital sum, original amount, loan balance
the amount originally borrowed
Only interest is paid for three years, and the principal falls due at the end.
Repay the principal, or quote the principal outstanding, and interest is calculated on it. Watch the spelling: principal is the money or the chief person, while principle is a rule, and the two are confused constantly in writing. Uncountable here, and it also names the main party to a deal.
drawdownC1formal
/ˈdrɔˌdaʊn/
money taken from an agreed loan, or a fall from a peak value
Synonyms:withdrawal, draw, peak-to-trough fall
money taken from a facility
The first drawdown of forty million is scheduled for the week after signing.
You make a drawdown, or draw down a facility, which is two words as a verb. Two senses live side by side: taking agreed money from a loan, and the fall from a high point in an investment, as in a drawdown of twenty percent. Context has to decide which.
positioningC1neutral
/pəˈzɪʃənɪŋ/
how a company wants customers to see its product against rival ones
Synonyms:market placement, stance, how it is seen
where a product stands
Our positioning is reliability rather than price, which the new packaging fails to convey.
Brand positioning and market positioning are the usual pairs, and you sharpen, defend or shift a positioning. Uncountable in this sense. It describes what customers believe, not what a company says about itself, so a positioning that nobody notices does not exist.
differentiationC1formal
/ˌdɪfəˌrɛnʃiˈeɪʃən/
the ways a product is clearly different from the alternatives
Synonyms:distinctiveness, point of difference, uniqueness
being clearly unlike rivals
Differentiation rests entirely on the service contract, since the hardware is identical.
Differentiation from competitors, and you build or lose it. Uncountable, and the verb behind it is differentiate, which takes from rather than to. The difference has to matter to a buyer: a feature nobody pays for is a difference without differentiation.
value propositionC1formal
/ˈvælju ˌprɑpəˈzɪʃən/
the short reason a customer should buy from you instead of anyone else
Our value proposition is one invoice and one contact for twelve separate services.
It must be stated from the buyer's side: a list of features is a product description, not a value proposition. You have, sharpen or articulate one, always for a named customer group. Countable, and shortened to value prop in speech.
barrier to entryC1formal
/ˈbɛriər tə ˈɛntri/
something that makes it hard for new competitors to enter a market
Synonyms:obstacle to competition, entry hurdle, protection
what keeps rivals out
The licensing rules are the real barrier to entry, not the cost of the equipment.
Barriers to entry is the usual plural, and they are high, low, raised or eroded. The preposition is to, never for. Barriers to exit are the mirror idea, the costs that trap a company in a market it wants to leave, and they matter just as much.
first-mover advantageC1formal
/ˈfɜrst ˈmuvər ədˈvæntɪdʒ/
the benefit a company gets from reaching a market before anyone else
Synonyms:head start, early lead, pioneer benefit
benefit of arriving first
First-mover advantage lasted eighteen months, until three funded rivals copied the model.
Evidence for it is weaker than the phrase suggests, since fast followers often win, so treat it as a claim a plan must support rather than as a fact. You have, enjoy or lose the advantage, and first-mover keeps its hyphen before the noun.
incumbentC1formal
/ɪnˈkʌmbənt/
the company or supplier already holding the position others want
Synonyms:existing supplier, established player, current holder
the established existing player
The incumbent supplier kept the contract despite bidding eleven percent above the newcomer.
Incumbents defend and challengers attack; in a tender the incumbent starts with an advantage that buyers work hard to neutralize. Works as noun and adjective: the incumbent, the incumbent supplier. In politics it names the person currently holding office.
fragmentedC1formal
/ˈfrægˌmɛntɪd/
describing a market divided among many small companies with no clear leader
Synonyms:scattered, split up, unconsolidated
split among many small firms
The repair market is fragmented, with the largest firm holding under four percent.
A fragmented market or industry, and a market fragments or becomes fragmented. In a strategy document it is usually good news: fragmentation is the argument for buying up small rivals. Its opposite is consolidated, and the noun is fragmentation.
saturatedB2neutral
/ˈsætʃəˌreɪtɪd/
describing a market where almost everyone who wants the product already has it
Synonyms:fully served, mature, tapped out
already fully served
The domestic market is saturated, so all remaining growth has to come from exports.
A saturated market, or a market becomes saturated, and the noun is saturation. Saturation is about demand being met, while fragmentation is about how supply is divided, so a market can be both at once. The literal sense of soaked through gives the picture.
addressable marketC1formal
/əˈdrɛsəbəl ˈmɑrkɪt/
the share of a whole market a company could realistically sell to
Our addressable market is only hospitals above two hundred beds, roughly nine hundred buyers.
Often the total addressable market, shortened to TAM in investment decks. It is the market you could serve, not the whole market, so quoting a global figure and calling it addressable is the standard way to make a plan look larger. Countable, and always worth checking.
to segmentC1formal
/sɛgˈmɛnt/
divide customers or a market into groups that behave in similar ways
Synonyms:divide, group, break down
divide into customer groups
We segmented the base by order size and found the smallest accounts cost the most.
Segment a market or a base by something: by size, by region, by behavior. The verb stresses the second syllable while the noun a segment stresses the first, which is the usual English noun and verb pattern. A useful segment must behave differently, not merely look different.
segmentationC1formal
/ˌsɛgmənˈteɪʃən/
the way a market has been divided into groups of similar customers
The segmentation is wrong, because price sensitivity cuts straight across all four groups.
Customer segmentation and market segmentation are the fixed pairs, and a segmentation holds up or breaks down. Uncountable in most uses. A segmentation is useful only if the groups need different things; otherwise it is a tidy chart that changes no decision.
go-to-marketC1neutral
/ˈgoʊ tə ˈmɑrkɪt/
the plan for how a product will be sold and delivered to customers
Synonyms:sales approach, route to market, launch plan
how a product reaches buyers
The go-to-market plan relies on resellers, and we have signed only two of twelve.
It covers selling and delivery, not the product itself, so a go-to-market problem is never fixed by building more features. British writers often say route to market. Hyphenated before a noun, and shortened to GTM in slides.
roadmapB2neutral
/ˈroʊdˌmæp/
a plan showing what will be delivered and roughly when
Synonyms:plan, schedule, forward plan
plan of what comes when
The roadmap promises three releases this year, and the first has already slipped a month.
A roadmap states intention, not commitment, which is why sales teams are warned not to sell from one: dates on it are expectations. You publish, share or reprioritize a roadmap, and something is on the roadmap. One word in American business writing.
in-houseB2neutral
/ˌɪn ˈhaʊs/
done by a company's own employees instead of an outside firm
Synonyms:internal, done internally, kept inside
done by your own staff
Bringing translation in-house cut the cost per page but slowed turnaround considerably.
Its opposite is outsourced or external, and the argument between them is usually about fixed versus variable cost rather than about quality. Works as adjective and adverb, hyphenated in both: an in-house team, handled in-house, brought in-house.
workstreamC1neutral
/ˈwɜrkˌstrim/
one separate strand of work within a larger project
Synonyms:work strand, project strand, track
one strand of a project
The pricing workstream is three weeks behind, which blocks two of the other four.
Each workstream has an owner and a lead, and they are usually named after their subject. Written as one word in American usage, though work stream still appears. It is corporate vocabulary with little life outside large programs, where plain English would say a part of the work.
audit trailC1formal
/ˈɔdɪt ˌtreɪl/
a record showing who changed a figure, when, and on whose approval
Synonyms:paper trail, change history, documentary record
a record of who changed what
The spreadsheet has no audit trail, so nobody can say who moved the forecast.
A missing audit trail is itself a finding, which is why the phrase is a demand dressed as a noun. You leave, keep or follow one; countable. It proves traceability rather than honesty, so a clean trail says only that the steps can be checked.
steering committeeC1formal
/ˈstɪrɪŋ kəˌmɪti/
a small group of senior people who guide a large project and approve its money
Synonyms:steering group, program board, oversight group
senior group guiding a project
The steering committee meets monthly and can stop the program outright if the case weakens.
It settles direction and funding while the project team settles method, so taking a decision to it is a way of sharing the risk. Countable, often shortened to the steering group. A committee that only receives reports is not steering anything.
core competencyC1formal
/ˈkɔr ˈkɑmpətənsi/
the particular skill a company does better than its competitors
Synonyms:key strength, distinctive skill, central capability
what a firm does best
Manufacturing is not a core competency here, which is the case for using contractors.
It must be rare as well as good: everybody can invoice accurately, so invoicing is a requirement rather than a competency. Something either is or is not a core competency, and the plural is core competencies. British writers often prefer core competence, with the plural competences.
capabilityB2formal
/ˌkeɪpəˈbɪləti/
something a company is able to do because it has the skills and tools
Synonyms:ability, competence, capacity
what a firm is able to do
We bought the firm for its data capability rather than for its customer list.
A capability is what you can do, while capacity is how much of it you can do, and reports that swap the two confuse skill with volume. You build, buy, lack or acquire a capability, and capabilities is common in the plural.
Headcount fell by ninety while total payroll stayed flat, because the leavers were junior.
Headcount rose, a headcount freeze, headcount reduction: it behaves as an uncountable noun. It counts people rather than cost, so cutting headcount and cutting payroll are different achievements. One word, and headcount reduction is the standard way of naming job losses without naming them.
rightsizingC1neutral
/ˈraɪtˌsaɪzɪŋ/
reducing the number of employees, described as finding the correct size
Synonyms:job cuts, downsizing, restructuring
cutting staff, politely named
The memo called it rightsizing, but four hundred people lost their jobs that morning.
A euphemism, and a transparent one: rightsizing means cutting jobs while implying the previous size was simply a mistake. Readers hear it as evasion, so a plain announcement of job cuts is usually received better. Uncountable, one word, and mainly American in origin.
reorganizationB2neutral
/riˌɔrgənəˈzeɪʃən/
a change in how a company's teams and reporting lines are arranged
Synonyms:restructuring, shake-up, reshuffle
a change of structure
The reorganization created two new divisions and removed an entire management layer.
It describes boxes and reporting lines, whereas restructuring usually involves debt, sites and job cuts, so the smaller word promises a smaller upheaval. You announce, complete or survive a reorganization, and in speech it shortens to a reorg. Spelled with a z in American English.
turnaroundC1neutral
/ˈtɜrnəˌraʊnd/
the change from losing money to making money again
Synonyms:recovery, revival, comeback
recovery from serious trouble
The turnaround took three years and cost two chief executives their jobs.
You lead, deliver or attempt a turnaround, and a turnaround specialist is brought in for one. A second and much commoner sense is the time something takes: turnaround time on a repair. Countable, one word, and the verb is turn around, two words.
to overhaulC1neutral
/ˌoʊvərˈhɔl/
change something thoroughly rather than adjusting it
Synonyms:rebuild, revamp, rework
rebuild completely
We overhauled the pricing system rather than patching the rules one more time.
Overhaul a system, a process or a structure, and the noun an overhaul stresses the first syllable while the verb stresses the last. It promises thoroughness, so using it for a small change reads as overselling. The mechanical sense of stripping an engine down gives the picture.
efficiencyB2neutral
/ɪˈfɪʃənsi/
getting the same result while using less time, money or effort
Synonyms:productivity, economy, resource use
getting more from less
Efficiency improved eleven percent, though we were building entirely the wrong product.
Efficiency is doing the thing cheaply; effectiveness is doing the right thing, and improving the first while ignoring the second is a classic failure. Usually uncountable, though efficiencies means specific savings found. Efficiency gains and operational efficiency are the standard pairs.
effectivenessB2neutral
/ɪˈfɛktɪvnəs/
how well something achieves the result it was meant to achieve
Synonyms:impact, success, ability to deliver
achieving the intended result
The campaign's effectiveness is measured in signups, not in how many people saw it.
Effectiveness asks whether the aim was reached, while efficiency asks what it cost, so a wasteful campaign can still be effective. Uncountable, and usually the effectiveness of something. Do not reach for efficacy, which belongs to medicine and treatments.
to rationalizeC1formal
/ˈræʃənəˌlaɪz/
reduce the number of products, sites or suppliers to save money
Synonyms:streamline, cut back, simplify
cut down to fewer
We rationalized the range from four hundred items to ninety without losing sales.
Rationalize a range, a network or a supplier base, and the noun is rationalization. The business sense means reducing in number, while the everyday sense means inventing reasons to justify something you did, which is nearly the opposite of rational. Spelled with a z in American English.
leanB2neutral
/ˈlin/
operating with as little waste, stock and spare staff as possible
Synonyms:waste-free, tightly run, minimal
running with little waste
The plant runs lean, which kept costs low until one supplier missed a delivery.
Run lean, go lean, or apply lean methods, and the capitalized Lean names the manufacturing system it came from. Lean is praise until something breaks, since the spare capacity removed is exactly what absorbs a shock. The ordinary sense of thin is the same word.
offshoringC1neutral
/ˈɔfˌʃɔrɪŋ/
moving work to another country, whether to your own staff or another firm
Synonyms:moving work abroad, relocation, overseas transfer
moving work to another country
Offshoring the support desk saved forty percent and cost us two large accounts.
Offshoring is about geography and outsourcing is about ownership, so work can be offshored to a company's own staff abroad and stay in-house. Uncountable, one word, and nearshoring means moving it to a nearby country instead. The verb is offshore.
vendorB2neutral
/ˈvɛndər/
a company that sells goods or services to another company
Synonyms:supplier, seller, provider
a company that sells to you
Three vendors were shortlisted, and the cheapest failed the security review outright.
Vendor selection, vendor management and a preferred vendor are the usual compounds, and the word is countable throughout. American business writing prefers vendor where British writing says supplier, with no difference in meaning. In a property deal the vendor is the seller of the house.
procurementC1formal
/prəˈkjʊrmənt/
the work of finding suppliers and buying what a company needs
Synonyms:purchasing, buying, sourcing
the business of buying
Procurement wants a single supplier, and the engineering team wants two for safety.
It names both the activity and the department, so procurement blocked it refers to people rather than to a process. Public procurement is the heavily regulated version, with published tenders and appeal rights. Uncountable, and the verb to procure means to obtain, which is more formal than buy.
sourcingC1neutral
/ˈsɔrsɪŋ/
the work of deciding where and from whom to buy something
Synonyms:supplier selection, buying, procurement
finding where to buy
Dual sourcing costs a little more per unit and removes our single biggest risk.
Single sourcing, dual sourcing and strategic sourcing are the standard pairs. Sourcing is the narrower job of choosing where to buy, while procurement covers the whole process including contracts and payment. Uncountable, and the verb source takes from.
tenderC1formal
/ˈtɛndər/
a formal offer to supply something at a stated price, in a competition
Synonyms:bid, formal offer, submission
a formal competitive bid
Four firms submitted a tender, and the deadline was extended once at our request.
You invite, submit or win a tender, and work goes out to tender. Countable as the document and uncountable in the phrase out to tender. American public buying more often says bid or request for proposals, while tender is standard in Britain and much of the world.
shortlistB2neutral
/ˈʃɔrtˌlɪst/
the small group chosen from a larger number for final consideration
Synonyms:final list, selected few, finalists
the final few candidates
Two of the five made the shortlist, and both were asked to present again.
Someone or something makes, is on or is added to a shortlist, and the verb to shortlist is common in the passive: three suppliers were shortlisted. One word, countable. In American usage short list is often two words, especially as a noun.
lead timeB2neutral
/ˈlid ˌtaɪm/
the time between ordering something and receiving it
Synonyms:delivery time, waiting period, order-to-delivery time
waiting time before delivery
Lead time on the motors stretched from six weeks to five months last year.
Lead times lengthen, stretch, shorten or come down, and they are quoted in weeks. Two words as a noun, and the first word rhymes with feed, not with red. Long lead times force a company to hold more stock, which is why the figure drives working capital.
purchase orderB2formal
/ˈpɜrtʃəs ˌɔrdər/
an official document telling a supplier what to deliver and at what price
Synonyms:written order, PO, order document
formal written order
No supplier ships anything until a purchase order reaches them with a valid number.
It creates a legal commitment, which is why spending without one is a control failure rather than a paperwork slip. You raise, issue or cancel a purchase order, shortened everywhere to PO, and raise is the usual verb rather than make or write.
spendB2neutral
/ˈspɛnd/
the total amount of money spent in an area over a period
Synonyms:outlay, expenditure, amount spent
total for one cost category
Marketing spend is up a fifth, and the return on it has not been measured.
It differs from expenditure by naming a category rather than the act, as in supplier spend or marketing spend. This noun use still sounds like jargon to some readers, who prefer spending. Uncountable in business: total spend, spend under management.
renewalB2neutral
/rɪˈnuəl/
the act of extending a contract or subscription for another period
Synonyms:extension, continuation, rollover
extending a contract again
Renewal is automatic unless either side gives ninety days written notice.
Contracts come up for renewal, are due for renewal, or renew automatically. A renewal rate is the share of customers who stay, which is churn seen from the other side. Automatic renewal is also called evergreen, and is worth looking for before signing. Countable.
arm's lengthC1formal
/ˈɑrmz ˈlɛŋθ/
describing a deal made on normal terms between parties with no special relationship
Synonyms:independent, on market terms, unconnected
on ordinary commercial terms
The sale was at arm's length, so the price can be treated as a market price.
At arm's length is the standard phrase, and arm's-length takes hyphens before a noun: an arm's-length transaction. Note the apostrophe before the s. Tax authorities use it as a test, since a deal between related companies at an unusual price moves profit between countries.
synergiesC1neutral
/ˈsɪnərdʒiz/
the savings or extra sales expected from joining two businesses together
The deal promised eighty million in synergies, and half of it never appeared.
Nearly always plural in deal language: you identify, deliver or fail to deliver synergies. It has become a byword for a promise nobody checks, so a sharper writer names the actual savings, such as closing one warehouse. Cost synergies are far likelier than revenue synergies.
low-hanging fruitC1informal
/ˈloʊ ˈhæŋɪŋ ˈfrut/
the easiest results available, which take little effort to get
Synonyms:quick wins, easy gains, obvious savings
the easiest quick wins
We took the low-hanging fruit in the first month, and progress has slowed since.
Pick the low-hanging fruit, plenty of low-hanging fruit: it stays uncountable, as fruit normally is. This is worn-out presentation language, and quick wins or easy savings says the same thing without the groan. Hyphenate low-hanging when it comes before the noun.
to move the needleC1informal
/ˈmuv ðə ˈnidl/
make a difference big enough to show up in the results
Synonyms:make a real difference, have real impact, change the outcome
make a noticeable difference
Saving forty thousand will not move the needle on a two billion cost base.
Most often negative: it will not move the needle, nothing that moves the needle. Move the needle on something names what is being measured. It is meeting language, and matter or make a measurable difference does the job in plainer words. The picture is a dial.
to boil the oceanC1informal
/ˈbɔɪl ði ˈoʊʃən/
try to do something far too large to succeed at
Synonyms:overreach, take on too much, attempt the impossible
attempt something impossibly big
Rewriting every system at once would be boiling the ocean, so we start with billing.
Almost always a warning and usually negative: let us not boil the ocean. The definite article never changes, and the phrase takes no object beyond the ocean. It is consulting jargon that puzzles anyone outside that world, where taking on too much says the same thing.
cannibalizationC1formal
/ˌkænəbələˈzeɪʃən/
the loss of sales of one of your products because of another of your own
Synonyms:self-competition, internal substitution, sales transfer
new product eating old sales
Cannibalization of the older model accounted for most of the new one's volume.
Cannibalization of an existing product, and the verb is cannibalize. Uncountable, spelled with a z in American English. It is not automatically bad: deliberate cannibalization is how a company replaces its own product before a rival does it instead.
commoditizationC1formal
/kəˌmɑdətəˈzeɪʃən/
the process by which a product becomes so alike that only price matters
Synonyms:loss of differentiation, price competition, standardization
becoming an interchangeable product
Commoditization has cut margins to four percent across the whole memory business.
Commoditization is the end of differentiation and the enemy of pricing power, which is why strategy documents treat it as a threat to resist rather than a stage to accept. The verb is commoditize. Uncountable, and spelled with a z in American English.
to pivotC1informal
/ˈpɪvət/
change a business plan or product direction in a major way
Synonyms:switch direction, change course, shift
change direction sharply
The company pivoted from selling software to selling the data it had collected.
Pivot from one thing to another, and the noun a pivot is countable. It came out of startup writing and sounds lighter than the change it describes, which is part of its appeal. A pivot keeps the company and abandons the plan, which is what separates it from a rebrand.
tractionC1neutral
/ˈtrækʃən/
early evidence that customers are actually buying or using something
Synonyms:early success, momentum, take-up
early signs of success
The product has traction in Germany, with reorders from eleven of fourteen accounts.
It is vague unless you attach a number, so investors treat traction with no figures behind it as a warning. You get, gain or show traction, and something gains traction with a group. The physical sense of grip on a road gives the picture.